Beauty Industry

First Half of 2009 Promising for LVMH

Fragrance and Sephora stores boost business

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By: Jamie Matusow

Editor-in-Chief

LVMH posted revenue of $11.1 billion (€7.8 billion) in the first half of 2009, reflecting a slight increase over the same period in 2008 despite the global economy.

According to the company, the Perfumes & Cosmetics business group increased its market share in the first half of 2009, despite revenue decline due to destocking by distributors. With a still high comparable base, the second quarter saw a slight increase in orders from retailers who considerably reduced their stock levels at the beginning of the year. Profit from recurring operations stood at $172.2 million (€121 million).

By accelerating the development of its star lines, Parfums Christian Dior proved its good resilience and increased its market share. Beyond the global success of J’Adore, the first half was notable for the progress of Miss Dior Chérie and Eau Sauvage, the leading French male fragrance. In makeup, the new foundation, Diorskin Nude, was very successful. Guerlain successfully launched its new lipstick Rouge G and benefited from the continued rise of the mythic Shalimar. Givenchy released its masculine perfume Play. Sustained by their international expansion, Benefit and Make Up For Ever accomplished good performances.

The Selective Distribution business group, led by Sephora stores, saw revenue growth of 7% in the first half of 2009. Profit from recurring operations stood at $183.6 million (€129 million). Sephora registered revenue growth in all of its markets in the first half of 2009, and an increase in its profit from recurring operations.

According to LVMH, Sephora continues to win market share through the strengthening of its commercial reactivity and innovative and exclusive service and product offers. Its network of stores continues to grow in the most promising markets, notably in China where the expansion proceeds at a sustained pace.


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